KEEP THE LEASES COMING THROUGH HIGH-QUALITY STORYTELLINGAUTHOR / admin DATE / February 17, 2017
With the growing number of people attending universities, the student housing industry is seeing an increase in the number of student housing buildings surrounding campuses. With this growth, the industry has become more competitive and companies are trying more ways to get students to call their buildings home. One strategy that resonates with students is video storytelling. If a picture is worth a thousand words then what is a video worth? Find out why this strategy could work for you.
VIDEOS ARE INCREDIBLY POPULAR
In general, people enjoy videos. Videos have the ability to communicate a large amount of specific information in an easy to understand medium. This capability makes video a popular educational and storytelling device. Having your viewer receive and interpret the correct message is incredibly important, especially in real estate. Since video can easily communicate a clear message to a wide audience, many real estate companies have started utilizing this method in their marketing strategy.
HIGH-QUALITY FOOTAGE MAKES AN IMPRESSION
High-quality footage can make all the difference when it comes to showcasing a student housing building. The quality of the footage may shape the viewer’s first impression of the overall quality of the building. A superior video draws a viewer’s attention and then sets the stage for how they feel about the building. This could lead to more interest in the building and increase the number of potential leases.
CONTINUOUSLY DRAWS OUT THE APPEAL
You can generate continued interest in your property by utilizing video stories. Creating consecutive videos that follow a student through their life at your property will encourage the viewer to invest more of their time into watching the videos to see how their day plays out. This also helps the viewer visualize themself living in the building, which could increase the chance of them making that property their next home.
Visual storytelling is an easy and exciting way to help students take notice of your building. By catering to this demographic’s love of video, your property will have an edge over the competition.
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We hope you found this valuable.
LA • PHX